Shopping Sports College

Big-time college sports embodies the ideals of amateurism and provides an important complement to university education. Or so its apologists would have us believe. As Andrew Zimbalist shows in this unprecedented analysis, college sports is really a massively commercialized industry based on activities that are often irrelevant and even harmful to education. Zimbalist combines groundbreaking empirical research and a talent for storytelling to provide a firm, factual basis for the many arguments that currently rage about the goals, history, structure, incentive system, and legal architecture of college sports. He paints a picture of a system in desperate need of reform and presents bold recommendations to chart a more sensible future. Zimbalist begins by showing that today's problems are nothing new--that schools have been consumed for more than a century by debates about cheating, commercialism, and the erosion of academic standards. He then takes us into the world of the modern student athlete, explaining the incentives that, for example, encourage star athletes to abandon college for the pros, that create such useless courses as "The Theory of Basketball, " and that lead students to ignore classes despite the astronomical odds against becoming a professional athlete. Zimbalist discusses the economic and legal aspects of gender equity in college sports. He assesses the economic impact of television and radio contracts and the financial rewards that come from winning major championships. He examines the often harmful effects of corporate sponsorship and shows that, despite such sponsorship, most schools run their athletic programs at a loss. Zimbalist also considers the relevance ofantitrust laws to college sports and asks whether student athletes are ultimately exploited by the system.

This unique book applies economic theory to the business of sports. It deals mainly with professional team sports (with a section devoted to college team sports), showing how supply and demand join at the market level, and how team owners act together through their leagues (or athletic departments through the NCAA) to facilitate their market power. This book will help the reader understand the business side of sports and how it impacts the games seen at the stadium or in the arena. Topics covered in this book are: demand, supply, and sports market outcomes; the market for talent and labor relations; government and the sports business; and college sports. With amusing anecdotes and interesting stories about sports business personalities, this book is for anyone who is involved in the economic side of sports and sports management.

College Sports TV - College Sports TV (CSTV) Networks, Inc. is a cable programming network dedicated to college sports.

Fox College Sports - Fox College Sports is a United States digital cable network, owned by News Corporation, that specializes primarily in College sports.

Sports in Louisville - College basketball and football, as well as horse racing, are the most popular sports in Louisville, which prides itself on being one of the best college sports towns in America.

Magdalen College Hockey Club - Magdalen College (Oxford) Hockey Club was founded in the year 1493 by legendary sports philosopher Johan van t'Smutt under the reign of King Henry VII. Originally their home games were played at the city's Bearpit on Marston Road, which remains as Magdalen College sports fields to this day.

shoppingsportscollege

Shopping Sports College - Shopping Sports College College Sports TV - College Sports TV (CSTV) Networks, Inc. is a cable programming network dedicated to college sports. Fox College Sports - Fox College Sports is a United States digital cable network, owned by News Corporation, that specializes primarily in College sports. Sports in Louisville - College basketball and football, as well as horse racing, are the most popular sports in Louisville, which prides itself on being one of the best college sports towns in America. Magdalen College Hockey Club - ...

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